Beşiktaş JK has announced a major sponsorship deal with Nike, covering football teams and starting from the 2026-27 season. The agreement includes the production of official jerseys and a wide range of co-branded products.

What does the agreement entail?

The agreement will come into effect from the 2026-27 season. Nike will be the official jersey supplier for Beşiktaş's men's, women's, and academy teams.

Key features of the partnership

The agreement not only covers jersey production but also includes the development of a wide range of co-branded products specifically designed for the club. According to the statement from Beşiktaş, the partnership will bring together Nike's global reach and technology-driven innovation with the club's rich history and fan culture.

Statements from both parties

Beşiktaş President Serdal Adalı expressed his satisfaction with the partnership, stating, 'Beşiktaş, Turkey's leading sports club, has always made a difference on the field throughout its 123-year history. Today, we are excited and happy to announce the partnership between Beşiktaş and Nike.'

Future plans

Nike EMEA Football Federations and Leagues General Manager Steve Cecchini noted that Beşiktaş is not just a football club but also an important brand that reflects Istanbul's sports culture. Cecchini said, 'We are excited to combine Nike's athlete-focused innovation with a club that has a history of over a century and one of the most passionate fan bases in the world.'